Brand Creation

CLIENT: Kjell & Company

CHALLENGE: The key challenge in this project was to successfully break into the market and drive growth within the highly competitive kitchen appliances segment.

SOLUTION: I developed a concept for a new kitchen brand by shaping its entire identity — from the first spark of a name to a fully realized visual world. Together with my colleagues, I led an explorative workshop where we uncovered name options that carry the quiet confidence and refined simplicity of the Nordic aesthetic. From there, I crafted a logotype with timeless elegance, a visual identity rooted in clarity and craftsmanship, and a packaging system designed to elevate every interaction. The result is a cohesive product series with a premium presence — beautiful enough to display openly, never meant to be hidden away in a cabinet.

MY CONTRIBUTION: Art direction, visual guidelines, logotype design, packaging design, brand name.