Christmas Campaign

CLIENT: Kjell & Company

CHALLENGE: At Kjell, Christmas has traditionally been wrapped in red. The challenge was to elevate the seasonal campaign and give it a new, fresh, distinctive look — without losing its festive spirit and keep it closer to the brands visual identity.

SOLUTION: We turned Christmas blue. From this shift, the concept “Under the Christmas Tree” was born, where Kjell’s signature blue packages became the guiding thread throughout the campaign. Bold, hard, and unmistakably blue — these gifts stood out in every touchpoint, transforming the visual narrative and making the brand’s presence feel both premium and playful.

MY CONTRIBUTION: Art direction, conceptual idea, studio photography, post‑processing