Brio World

CLIENT: Brio

CHALLENGE: For this project, I was responsible for the art direction of a series of images designed to bring the BRIO world to life. The challenge was to shape each frame with the right mix of dynamism, visual storytelling, and composition — creating scenes that feel playful, imaginative, and true to the brand’s iconic universe.

Every image became a small world of its own, where movement, curiosity, and a sense of discovery guide the viewer through the story. The goal was not only to present the products, but to capture the spark of adventure that defines BRIO’s timeless world of play.

SOLUTION: To meet the challenge, I worked with a highly intentional approach to composition, shaping every element in the frame with precision. By controlling depth, theme, and visual dramaturgy, I ensured that each image had a clear sense of direction and visual purpose. Every detail — from foreground interactions to background structure — was placed with intention, creating scenes that feel dynamic and true to the BRIO world.

MY CONTRIBUTION: Art direction, composition.

Photographer: Jeffery Richt, www.jefferyricht.com