Brand Visual Identity
CLIENT: Kjell & Company
CHALLENGE: Kjell & Company needed to elevate its own audio brand. The existing brand, Roxcore, had grown cluttered with too many sub‑names and lacked the structure, character, and impact required to stand out across channels. To strengthen the customer journey and make the audio offering clearer and more compelling, the company needed a unified brand with a sharper identity and stronger presence.
SOLUTION: Nomadelic was born — an independent lifestyle brand with its own attitude and visual world. A small, dedicated team worked closely with an agency in Stockholm, and through a series of workshops we defined the brand’s foundation and positioned Nomadelic as something entirely new for Kjell & Company. For the first time in the company’s history, we created a standalone brand designed to be strong enough to pitch to external retailers. Together, we developed the brand platform and graphic toolbox, and produced all core content including film, photography, and packaging.
MY CONTRIBUTION: Art direction, content creation, web design, product photography
Agency (Visual Identity): New standard studio (Stockholm), (Film): Redloop
The film was shot over several days, in both urban and forest environments — across Skåne in southern Sweden as well as in Los Angeles.
